For my Digital Marketing Certificate program through Old Dominion University, our class was divided into two “Agencies.” The purpose of this is to give us real-world experience working with a client. Once we create our agencies, we will choose an actual small business client and begin using the skills we are learning to build a digital strategy.
Five other students and I formed Six Steps Forward Digital Marketing Agency. We were first tasked with building our agency’s brand architecture.
The Brand Guide below is what we created as our quick go-to guide for the agency. This will be for easy reference when creating content in the future.
The video below is our full brand architecture guide and was an interesting group effort as we navigated our new roles within Six Steps Forward Digital Marketing.
Building our agency from the ground up was quite the experience! There was a lot of teamwork involved in deciding everything from our name to our look, our ideal clientele, and our tone. In the end, the group was able to come together and present a great finished product.
